I live in the San Francisco Bay Area and we have a lot of dynamics which are affecting the high-end market. That $72k average household income does not go very far here. The high cost of living means that people have less disposable income. Here are a couple of recent examples (and, unfortunately, these stories no longer surprise those of us who live here):
https://www.mercurynews.com/2018/04/19/burned-shell-of-a-home-sells-for-more-than-900000-in-san-jose...
https://www.mercurynews.com/2018/04/16/condemned-house-sells-for-1-2-million-fremont/
Also, because of the cost of living, it’s not unheard of people have 2 hour commutes to work. Once they get to work, most people are working extended hours to keep up with their peers and also avoid peak commuting traffic. Those who choose to live closer to employment centers typically have less space to accommodate a large audio system and have shared walls which limit the volume at which you can play a system.
Time for shopping is also compromised. If you go to brick and mortar retails stores or malls, you don’t see a lot of shoppers walking around. People tend to buy online (convenience) and try to save money (comparison shop, free shipping and no tax).
One thing we do have is nice weather and plenty of ways to enjoy it. On weekends, a lot people tend to go outside and pursue some other activity. The roads and trails are filled with bikers and hikers, and parks are busy with people playing soccer and baseball or just lounging on grass enjoying the weather.
All this equates to less time, money and desire to buy a high-end system. The premium is on low cost, convenience and portability. The result is that a store that opened in 1950 just closed a couple of weeks ago and would not be surprised if others are close behind.
https://www.mercurynews.com/2018/04/19/burned-shell-of-a-home-sells-for-more-than-900000-in-san-jose...
https://www.mercurynews.com/2018/04/16/condemned-house-sells-for-1-2-million-fremont/
Also, because of the cost of living, it’s not unheard of people have 2 hour commutes to work. Once they get to work, most people are working extended hours to keep up with their peers and also avoid peak commuting traffic. Those who choose to live closer to employment centers typically have less space to accommodate a large audio system and have shared walls which limit the volume at which you can play a system.
Time for shopping is also compromised. If you go to brick and mortar retails stores or malls, you don’t see a lot of shoppers walking around. People tend to buy online (convenience) and try to save money (comparison shop, free shipping and no tax).
One thing we do have is nice weather and plenty of ways to enjoy it. On weekends, a lot people tend to go outside and pursue some other activity. The roads and trails are filled with bikers and hikers, and parks are busy with people playing soccer and baseball or just lounging on grass enjoying the weather.
All this equates to less time, money and desire to buy a high-end system. The premium is on low cost, convenience and portability. The result is that a store that opened in 1950 just closed a couple of weeks ago and would not be surprised if others are close behind.