OPPO vs BR HD?


I was wondering what the general consensus is on BR lasting. I have been thinking of finally going the HD route but even after HDDVD's demise I still don't know if going with BR is the right call. Seems to me the average consumer is still going SD DVD and will so for quite some time(till hardware and software come down in price). With that being said, SD DVD's are still 99% of the market share. I am wondering if going with a solid upconverting DVD player such as the OPPO 980 is the smarter route at this point in time...

Any thoughts????
zigonht
how about the online DVD N...x. rental service? They already have all BR release to date in their catalog.
those with netflix and blockbuster online rentals who do BLu Ray have complained that the discs are constantly on long delays to view

the distributers are limiting # blu ray discs to rental companies - they want the consumer buying them at $25 - $30 a piece.

also the amount of material (outside blockbuster releases) is limited
Yes: I do Netflex--and did HD-dvd rentals before I switched to BD titles. Just about a year ago I could see the handwriting on the wall. For that time-frame there were more/better BD titles coming out so I went BD.
I find because I don't try to rent 10 discs a week; I always get the discs within my Q; faster than what I hear/read---in posts at avsforum.--I.E. the very titles people wait for; for I get; pronto.-- (BTW;those are the probably the same folk whom made Costco change its return policy.)
Dolby True,is becoming more commonplace. I don't own any HD- titles. as an aside; it's funny there are several exclusive/ desirable titles being released in HD-; this week.