In the late 80s Toyota was building their Georgetown Camry plant and Thiel, IBM, Trane, Square D and Toyota were core members of the University of Kentucky's Advanced Engineering Initiative. What a trip. Also, the CS5 was a big deal in Japan. The chair of the AEI stirred the pot and we began exploring with Toyota a premium audio system for the not-yet-introduced Lexus. Their key people, including Mr. Toyoda, visited our plant, and we developed a proposal. Jim insisted that the best solution was integrated amp / speakers. Toyoda wanted Thiel speakers under the Mark Levinson Premium Audio System umbrella.
The project could have put us in the big-leagues, but the costs and risks of development were beyond our capacity. In fact, we were developing new products at break-neck speed and were production self-limited at 30% year on year growth with qualified dealers waiting in the wings . We couldn't handle it, even if Toyota were interested in our integrated solution proposal.
After Thiel Audio, I was involved as a consultant in a couple of Japanese co-development ventures, and am confident that we made the right decision. Big Japanese corporations are a different animal than small American technology companies.
