Why bogus retail price from some sellers?


Why do some sellers pump up the list price? I am looking for a pair Harbeth P3ESR'S for a friend. The list price is $2100 before dealer discount of at least 10% off. There is a listing here of a damaged pair for $1800. The guy has the retail price at $2800 and shipping 3 times the real cost. Do they think that people don't do any research before buying?
Just curious!
128x128yogiboy
The speakers are Rosewood, a premium finish. That may account for the discrepancy. No affiliation.
  
U.S. MSRP for rosewood is $2390.  
$1800 is a fair price, even if they made a mistake on the MSRP.

@snackeyp
Harbeth just raised the price from $2150 to $2390. I purchased a mint dealer demo in rosewood for $1500 plus $50 shipping. So at $1800 for a damaged speaker and $150 for shipping seems outrageous to me!!
There was guy on another forum selling a pair Tekton DI w/ upgrade package, for only $350 off list... They sold—for what, I don’t know. Seemed ridiculous to me. But that’s a hot speaker right now and with no wait/build time, so strike while the iron is hot, I guess.