About 15 years ago I worked at a national retailer where they had a large JBL equipped "media room" built to view and listen to ads. To me the whole affair was ear bleeding and shrill but I'll admit that the electronics could have been totally or partially to blame.
Some of us, including myself, have somewhat lukewarm perceptions of JBL from times past. Many of my friends and relatives owned JBL's over the years and I never considered them to be outstanding. Most of those systems were not outstanding and the speakers were probably perceived the same way. Maybe this is where the "bad rap" comes from?
I will admit that I have not heard any of their recent offerings. If I did, I just might change my opinion of them.
Changing these attitudes and perceptions may be one of JBL's major marketing challenges.
Some of us, including myself, have somewhat lukewarm perceptions of JBL from times past. Many of my friends and relatives owned JBL's over the years and I never considered them to be outstanding. Most of those systems were not outstanding and the speakers were probably perceived the same way. Maybe this is where the "bad rap" comes from?
I will admit that I have not heard any of their recent offerings. If I did, I just might change my opinion of them.
Changing these attitudes and perceptions may be one of JBL's major marketing challenges.