Interconnects and non-believers

Re the Nordost demo:

One can google some....*ahem*....”interesting” reports on such demos.

If we really wanted to test the claims,  a wise consumer would not want the Manufacturer/Advertiser to be in control of the demo and all the variables.  ;-)

Cleeds:  "That doesn't mean that everything we've heard is illusion."

Couldn't pass this up! Maybe it is! We have all thought that at sometime in our life. 
Seriously though the role of day-to day-variation in our "internal" and "external" environments, placebo effect etc. etc. seems so profound an influence to those of us who study such things. Acknowledging the contributions of such things might go along way in bridging the gap with the "I just trust my ears" (and) "we don't really know enough science to justify the physics arguments" folks.
Double Blind Studies: flawed, really hard to do right. But potential for validity in the science sense.
Trusting Your Ears:  Fun, self re-enforcing, sense of agency. No validity in the reproducible science sense. But that doesn't make it stupid or bad, or better or worse. For a hobby.  
I know it is not an original idea but sometimes the $10 glass of really good Zin is the most cost effective tweak of all.

ganainm

Cleeds:  "That doesn't mean that everything we've heard is illusion."

Couldn't pass this up! Maybe it is!

You're certainly free to believe that unless you are blindfolded everything you hear, see and feel is an illusion. I think that's a nonsensical way to go through life.

"....  I think that's a nonsensical way to go through life."

Yes, well, it sort of all is.

Get ready for GIANT change in interconnects - thanks to Graphene.