Can someone explain to me why : Accupahse Equipment is that expensive ?

…….I was recently looking into their Power Conditioners as well as their Amplifiers and for a company where there is very little reviews done on their products, along with a small ( here in the US anyway )  almost a cult following if someone could tell me why is their prices the way they are. I just don't understand it. I have listened to their equipment and is nice and the build quality is very good but ; I always said to myself ; '' Not for that price ". I do not mean to be in an any way inflammatory with this statement but is :  Accuphase the McIntosh of the East ?  McIntosh makes some nice stuff but is no way priced like Accuphase, however it seems to operate very much with the same business model ; you are paying for the name and the pride of ownership and the sound is very much dated. Maybe I am missing something here and the sound is very good and like Rolex you buy a piece and you are set for a lifetime. FM Acoustics is also another one of the those companies......Just looking for a really good amp and these companies come up in my search but I am just sitting here scratching my head ?