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Shure to leave the phono business

Sorry to see this. I was really hoping, with the vinyl resurgence, that Shure might be working on some updated carts, but alas, ’tis not to be.

I have sold/owned/setup so many Shure carts in my day, that I couldn't even remember/count them.  Almost always excellent performers.  Just uninstalled a Shure V15TypeIIIHE with an Ed Saunders stylus.  Was on my table for quite awhile.  Replaced with a Fidelity Research MC-202 from my recently found stash of demo/store carts that have been missing for 25+ years.

https://www.analogplanet.com/content/shure-exits-phono-cartridge-business
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chakster's avatar
chakster
6,144 posts
 
I think Shure’s best ULTRA series of cartridges are out of production for decades, most of the new Shure were made in Mexico (not in the USA) and their lower range of M-44G or M-447 with conical styli and extremely high output are the most popular among pro deejays. Shure Whitelable is an awful sounding cartridge, but also very popular on the pro market. These models are very robust, but the sound is very bad compared to Grado Black (or Grado DJ200i and grado DJ100i - both are the best sounding cartridge for professional market today, but not as popular as Shure).

Anyway, if anyone looking for Shure it must be ULTRA 500 from the 70s/80s if you want the best quality cartridge from this company.

I’m not a fan of SHURE, but i'm pretty sure the Technics will make a new cartridge soon! 
harold-not-the-barrel
895 posts
 
SHURE ULTRA 500 is very hard to beat and ULTRA 400 ain´t much easier
secretguy
1,710 posts
 
I never got the love for Shure. There were many better sounding carts back in the day.
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