I need cables for my 2 channel system

@dimora as a tech guy I’d normally agree about USB, but I’ve seen some reasonable arguments about transmission of unwanted signal across the wire with the 1s and 0s. This is why it’s so tough to separate snake oil out. It’s easy to find people who swear all of these things make huge differences. I’m going to call the Cable Company today to at least look at a starter kit and will keep my eyes open on Audiogon. Again, appreciate all the advice in this thread. 

Ok so I didn't read all the suggestions but I'm sure someone mentioned cable company for loaner cables. .but they charge a non refundable deposit of 5 percent so if you don't like any of the cables you have money you can't get back...screw that, go to a great audiogon member /seller highend-electronics talk with Alfred about demo cable's they won't hit you with a fee and he gives you  30 days to decide! Man you can't beat that.best of luck on your journey. 

Alfred of High End Electronics is superb. I've purchased product from him and will likely do so again in the future. My full signal cable loom is all SR, a line he represents. This post is in no way meant to detract from him, his business, and his product line.

He carries 3 lines of cables. Let me repeat that: 3 as in THREE!

His least expensive IC comes in at $699. 

Johnny B Serious! Yup, "can't beat that." 

My 2 cents. I agree generally with those who say that the best cable for connecting device X to Z is brand S. IOW, one cable very well may not mate well with your gear. I recently went through cables some of which costing north of $600, and below between several components in my system. I slightly preferred Signal Cables which are Copper clad in silver. I have heard the "diode" chatter on line, but it sounded the best in my system. The differences seemed small, but I just upgraded my 801M&W Matrix V.2 with heavily modified crossovers to stock Thiel CS-7's. I was wondering how the Cardis Golden References might sound. With the Thiels the difference was no longer nominal. If you want high quality at a reasonable price, I would seriously consider Signal Cable's Silver Resolution cables. It was actually LAT International's silver/copper cables, where they sent both through a die that pressed them together which made me realize that I generally find that the combination sounds better than either on its own. LAT closed its doors for retirement, and I have honestly only made my own from their hookup wire, so I have never done a toe to toe between them and Signal. Bluejeans is said to be hitting above its weight class, and while I am not wild about their silver cables DHLabs copper ICs are said to be a good bang for the buck. All that said, results in your system, and even between different components may vary! Good luck!

I have never bought anything from the Cable Co., But I have gotten some great deals on Zu interconnects and speaker cables on eBay. None of them made HUGE improvements over the Audioquest ICs they replaced or could best a pair of WireWorld Oasis 7's. Once you get above a certain relatively low price point the law of diminishing returns seems to follow an exponential curve for me. But I only paid what I was willing to gamble and loose for them and I'd do that again, especially for speaker cables. The big fat Zu Libtec cables in single runs were an  improvement over the Auvui Delux 14g silverclad cable I had in a bi-wire set up; but I would have been really disappointed if I'd paid list price.
I didn't start thinking about spending much money on cable upgrades until I'd upgraded my Rotel 100 receiver (an oldie, but goody) For a Primare I32. I know there is supposed to be a synergy between Rotel and B&W, since they share ownership; but the Rotel sounded very capable with my Canton Ergo speakers.
Long story short: I'd look at other things before I spent on cables, were I you.