WD 40 to remove scratches on vinyl !

The video is amazing.  Others have tried this and have found that it did eliminate almost all noise.  Unfortunately during play the stylus gets so much sludge deposited on it that even after multiple plays the stylus still dredges up gunk.  The reviewer stopped after 2 plays.  I don't think it's a good idea to use your stylus to clean up this mess.  There is a device called the sugar cube which apparently does a great job of removing pops and clicks without adding a noticeable sonic signature. 

Try Formula 420. It comes in a mix for plastics. Its sold for cleaning smoking paraphenalia, but I'm sure it does a great job on records. They also have one for metal and glass if you're into that kind of stuff.