I was living in the Washington DC area in the early 60s, going to Jr High School. A radio station, WPGC 1580am, had a DJ whose girlfriend was a stewardess. She brought in a copy of "I wanna hold your hand" and the DJ played it, along with an explanation of why the stewardess brought it in, and who the Beatles were. I can still remember the hairs lifting on the back of my neck when I listened to the music. Next day I went to buy a copy of the 45 at the record store. Nobody knew who the Beatles were, or how to spell the name...I would go to the store two or three times a week for about three weeks, when a copy finally arrived - on the Capitol label, red & yellow. I still have my copy, and I still get a thrill when I hear the song.
