I am a firm believer that a manufacturer should service any of their products regardless of the owner or the place purchased. At the same time, I don't think its unreasonable for a manufacturer, at their sole discretion, to charge a reasonable fee for this service. Honoring 2nd owners should positively effect the value of the original owners investment. As a long-term business strategy, it's good business. It also implies that the manufacturer has faith in the business and their products. Possibly some manufacturers don't have good long-term vision.
On a related topic, who really cares about warranties? When buying equipment, do you even ask about the warranty? When buying new from a bricks and mortar dealer my expectation is that if something goes wrong, that the dealer will do whatever it takes to makes it right. In a few cases I've been disappointed, but the majority of the time the dealer does the right thing. Overtime, guess where I steer my business?
On a related topic, who really cares about warranties? When buying equipment, do you even ask about the warranty? When buying new from a bricks and mortar dealer my expectation is that if something goes wrong, that the dealer will do whatever it takes to makes it right. In a few cases I've been disappointed, but the majority of the time the dealer does the right thing. Overtime, guess where I steer my business?