When I talk to people about audio they often talk about emotion. So I ask them a simple question. How does the human emotion works regarding music?
And they say; I have no idea. You were talking about emotion but you can not tell me why and how it effects our emotion? And again they say; No I can’t
You cannot use words and assumptions when in real you have no idea what it means and how it works.
When you want to understand things you need to learn how it works and this comes not by it self. You need to take time to find the right information about it. The internet can give you when you want to all this information.
Sound contains of different properties. This has nothing to do with personsal taste. We are talking about facts. There is enough information about music and about sound.
In over 20 years of time I did spend a lot of time in reading about many different aspects of both sound&music. As I phoned and talked a lot with different specialists in different parts regarding audio. And I did many tests to learn how it works.
Most people who have audio as a hobby or they work in this world as I do believe that they have a lot of knowledge about audio. But when I talk to them they cannot answer almost all the simple questions about audio. Beside this they agreed that most things they say are based on information they got from distributers. Most are just assumptions. And can easily be proven by sound that they are not even true.
Most people who love audio and who work in audio are running on very thin ice. Based on the fact that even the most simple things they don’t understand.
When you want to understand and guide audio you need to understand a lot before you can manage and guide it. I wrote it many times overhere and I will say it again.
When you all are listening to your system at home you are listening to all the different properties of each single part in your system, the acoustsic and other parts like smog, magnetism and high frequent noise who negatively influence the sound and stage.
This has nothing to do with a personal taste. We have a personal taste in music. But voices and instruments are build on different properties. Again we are talking about facts. You need all the different properties of sound to be able to hear the song of the recording the way it sounded when they recorded it.
When you just focus on brands and products it is very easy to proof and show that most brands and products cannot reveal all the different properties of sound. When you let people hear with their own music a system what can reveal all the aspects of sound we see how simple it is for them to understand why this is so much more attractive and emotional to listen at.
This has nothing to do with personal taste. All different properties of sound van influence our emotion. When we let people listen to a Tru-Fi system they agree all that it is a lot more exciting and emotional then their own system.
This can be founded on facts. Because the sytem can reveal all the details and different properties of sound. This has nothing to do with personal tatse as most of you believe. I believed it as well untill januari 2016. Untill a client said; you have proven and thought me that personal taste in sound does not excist. It took him over 1 hour to persuade me.
Based on assumption I thought that I was 100% sure that audio is based on a personal taste. But the music it self is what it is. And the emotion tou can experience is founded on all the different properties it owns.
Humans can experience sound and music in a 3D spectrum. But the most audio brands and products are only able to create a 2D stage. Agaain we are talking about facts. The sound and stage proofs what you hear and how it is being projected into a room.
My clients all understand how big the diffences are between 2D audio and 3D audio. Because they all came from 2D audio, as I came form 2D audiuo as well. When you hear live music and after time you learn what 3D sound is and how it works. This is what you want. Because it makes the experience of music so much more intense and emotional.
It is not natural and it even does not make sense when audio is displayed in a 2D stage, based on the fact that we humans can experience it in a 3D stage. When we let people experience their music between a 2D and 3D system we see that they all react the same way.
Again this can be explained. Due to the fact on how our hearing and emotion works regarding music and audio. Even this has nothing to do with personal taste because this can be explained on facts and how our emotion works.
People become very personal when they read things they do not like. I understand that, but you cannot runaway from facts and things which can be explained. When you want to get to a higher level in audio sometimes tou need to learn to do things differently. When you are not open for this, you will stay where you are right now.
At the end each human being prefers a more natural and emotional sound and stage. This is what we create and how we do both sound&vision. Maybe you hear things you do not like, just be a man and take a listen. After that you can judge yourself.
We want to use conservatorium students because live music did learn me a lot about music and sound. And that is why I want to use it so other people can experience the same as I did in the past. So they will understand it as well.