I mean this sincerely:
I simply do not know how you can sell a speaker at retail for less than 10x the wholesale driver cost.
Wholesale can be up to half of retail pricing, and it's even cheaper if you make your own drivers.
Focal produced some excellent slides talking about what goes into value. The money a buyer would pay for speakers.
Audible performance was one of 5 or more different attributes. Brand recognition, modernity, aesthetics, etc. all play a role in increasing retail value.
So, you are right. If you are looking for an investment, you are much better buying a Rolex.
On the other hand, if you are going to be happy with these speakers for a decade and pay a third of what this quality would buy you in the store, this is the way to go. :)
Most importantly, you have to be a bit of an iconoclast. You have to trust your ears and heart when you listen.
Best,
E
I simply do not know how you can sell a speaker at retail for less than 10x the wholesale driver cost.
Wholesale can be up to half of retail pricing, and it's even cheaper if you make your own drivers.
Focal produced some excellent slides talking about what goes into value. The money a buyer would pay for speakers.
Audible performance was one of 5 or more different attributes. Brand recognition, modernity, aesthetics, etc. all play a role in increasing retail value.
So, you are right. If you are looking for an investment, you are much better buying a Rolex.
On the other hand, if you are going to be happy with these speakers for a decade and pay a third of what this quality would buy you in the store, this is the way to go. :)
Most importantly, you have to be a bit of an iconoclast. You have to trust your ears and heart when you listen.
Best,
E