Not only is there no advantage to a manufacturer for lying about directionality or break in it doesn’t make sense at all to lie about it because directionality and break in are so controversial and would almost certainly be a turn off to a lot of folks, especially sensitive gullible newbies, and mean less business rather than more. Top high end cable manufactures like Audiopquest are *outspoken* on the subject of directionality, whereas other manufacturers might be “playing it safe” by not mentioning it, or don’t know, or dismiss it. The same logic applies to cryogenics, another hot button for naysayers. Most high end cable manufacturers routinely cryo their cables, whether they advertise it or not. They are smart enough to know that if they didn’t cryo their cables they wouldn’t be able to compete.