The more responses you'll get, the more they'll likely be different. Sony used to be tops, then Sharp Aquos used to be the best, and now Samsung's top-end units are typically better than either - that's according to my old eyes (and I've decreed them to be right, dammit!). They all make good units (as did Pioneer, etc.). We all have our differences in perception and particular preferences. And, we'll all talk about what we purchased as the best choice - and they are, for each of us. I personally liked the smooth motion, detail, and color quality of the Samsung (and thought it clearly beat the competitors on either side) but obviously others saw something different. And so will you - when you get out and see and compare these for yourself. We (probably) won't be watching your set - you will, so you really do have to do the work and the research.