Mapleshade, Michael Green Audio and others passionately believe that the smallest of gauge wire makes for the best sound. Polar opposite of the OP. Just their particular theory and notion.
Thus far we have a couple of examples where the OP style cable sounded better than the prior cable being used. Problem is in two of these cases the original cables were nothing special. In looking at pictures one set had bare copper wire ends that appeared to be completely oxidized and needed to be cut away and re-stripped for better sound.
Looking forward to seeing the OP cables being compared to higher quality, properly built cables that have been well maintained.
I agree with @shadowcat2016 and am planning a build. It is fun for me both as an avid DIYer and cable seller.