Mr. grannyring
Thanks.
I assume this method of "voice cables by ear" would apply when you sale a complete system, to include the amp and the speakers.
What if a customer comes in just for a speaker cable, and has a gear that you are not so familiar with its sound?
If I may summarize your method, it is mostly based on your intuition and some past experience that is based on your personal likes and dislikes. I have a little problem with that. You may know by now, that two people can listen to a system playing in an environment, and have different say about the very same sound. Wouldn’t you feel better if you would have a blue print or a formula in hand, that would specify by engineering methods what is the optimum cable that customer really needs?
What is the thickest cable you can offer a customer? How much that cable cost?