Mr. grannyring
I think very different on the matter. A sound of a system should not be played with speaker cables or any cables. Hi-end pushed away the old (70’s) tone controls, EQ and other options to fiddle with the sound, on demand for purity. No distortion, no phase shift and no unnatural effects to the source. So why let some cable, we know nothing about its properties, or how it affects sound take command?
Using ears to measure the sound quality. You may know that our ears are not a measurement instrument. Have you done lately a hearing test by lab? You know that a man’s hearing is dropping with age and may be damaged by some noise to exposed to in the past. This method of accepting someone’s word claiming he has the golden years, would need more proof than a calculation method.
As I said before (I don’t like repeating myself), when a speaker cable has a higher resistance than it should (not optimal vs. the amplification), it disables the system to deliver its full potential. The way I see it, that you play with that figure and practically do more damage than good. Who wants a sound system that he paid for $10,000.- to be used at only 20% or 50%? It’s like throwing $5,000 - $8,000 to the garbage can. I would like to believe that if you put this question to all clients, they would ask for the full 100%.
At a time you have the impression that you are getting someone’s system better, you just play along that range of how much of the optimal sound it will deliver. Even when you apply a cable that you and the customer likes, you may have no idea where are you on that optimal scale between almost nothing to 100%. It is a blind shot in the dark. I would rather take an approach I can deliver the full 100% every time (using some math rather than be depended on someone else likes and experience).
With my way, I can not only calculate, what the optimal cable is, but also calculate a given cable, how good or far it is from being optimal. That may give you an idea of some of your recent recommendations, how close and good, or how far and bad you did.
You never answered me of what is the thickest cable you got in your shop and how much that costs?
However, you did rest my case about no one really know what is the right cable especially those who make them. If I would try several dealers, with different experience and taste to sound, I would end up with as many different cables as dealers. To my perception its wrong!