This Schitt is totally refreshing in the world of high end audio!

That company just does not give a Shiit - they are going to make great audio products at really price points. I bet the upcoming Consumer Electronic Show will just that  ; a real Shitt Show.   

The name and the frank/honest schtick is marketing. It appeals to me. I'm also a tightwad and their approach appeals to me in regard to their product line up.

I've got a Modi 2 Uber and for about $110 (used) it has opened up a lot of things to a new audiophile who doesn't want to spend a lot of money. I'm now streaming, using a music server with my own ripped CDs on it and running my Arcam CDP with a dead DAC through it. And it sounds okay to me.

Looking into a Bifrost later maybe. So the step-up marketing works.

This Schitt is totally refreshing in the world of high end audio!

Love Schiit products, because they don’t con you with expensive "glitzy chassis" that cost up to 80% of the manufacturing costs of the whole product, and which doesn’t do anything for the sound.
The higher percentage of Shiit manufacturing is in the actual circuitry, which is what makes the sound, and that’s what counts, doesn’t even matter if it was mounted on a breadboard.
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Usually owners of these "glitzy" products put them up on pedestals in between their speaker so they can stare at them from the listening seat, little do they know this placing of the equipment effects imaging and depth perception.

Schiit products look boring, best, put them to the side and have nothing in between your speakers which is far better for stereo imaging and depth, and enjoy your music more.

Cheers George

Love my Schiit Freya. Over-achiever extraordinaire.

I love my Freya too! What do I have to spend to beat it?