Suggestions on a home theater processor?

Here's a marketing ploy to consider..
Some relatively lower profile upstart company anounces the tenative arrival of a product that simply sounds too good to be true! The price for this proposed product is redicoulously attractive (low) This product, of course, willl offer all the bells and gadgets. It's being played up as audiophile grade, affordable to the masses - the answer to all your av needs. And many take the hook, and decide to wait it out for it to show up on the market. And while this much anticipated and hyped product is in the process of "coming soon to a market near you", the same company up and offers a rather attractive deal to those who plan to purchasing this product, whenever it becomes available. This deal could, say, be that if you purchase one or more of our amplifiers and/or speaker systems, at some modestly discounted price (cleaverly marked down already on sale), when the piece - which everyone has been eagerly anticipating -eventually becomes available, they will offer that "leader product" to those existing customers at another 50% off the already low low price!!
The company inturn sells the hell out of all their amps and speaker systems, all to those who are expecting this "end-all-be-all" product to eventually show up!
Of course, the piece never actually materializes. The company then shuts it's doors, and re-organizes under another name, and starts the same joke all over again.
Hey, I'm just saying it could happen...

BTW, did anyone who attended CES 2010 see this unicorn displayed (working or not) at the show? I'm curious.
If I'm not mistaken, it was touted for released over a year ago at CES 2009, when it was on display.
I'm just wondering if they had the umption to try and pitch this thing on the next go around.
Hey, maybe we'll get a chance to see it up for auction at CES 2011! You know, as an old relic of a futuristic "Protoype" that never actually reached production?
I'm just saying...It could happen.

Queefee....While this might not be the official plan, I guess it could work out the way you describe. I know that Outlaw has been offering (questionably) low prices on their 990 and then on the Onkyo/Integra stuff while we wait for their 997, however they have not promised any discount on the new gear. I'm not aware of emotiva offering much of any special discount in preparation for their offering.

As always, never believe the "hype"...buy what you see available. For example, the NHT Controller was going to be a fully programmable, easily upgradeable processor and it was sold as such...but the upgrades never came, no support for HDMI 1.3 so it's obsolete with no upgrades ever coming. NHT did did go out of business (although they are back now), etc. Lots of reasons why this happened, but it certainly was not their plan...(and by the way it is an excellent controller for what was delivered).

I am so sick of hearing about EMOTIVA, my God its been 2 yrs of saying its coming soon...........leaves me with no faith in this sloppy release, its got to be the worst ever!

they are a small company...they know what they need to do and they are probably frustrated themselves at not being able to get the product out. If it does ship, we all have to wait to see if they really have a good/solid product. If it ships as described at the price we've seen, it should be a great product....but that's a very very big IF.