I agree with you guys, went for the Panasonic TC-65S1 at $2295.00. I went back to BB today and compared the picture again, the less expensive Panasonic is so close it's not worth the extra money for the V10.
Funny thing is, after I paid I was speaking to the manager, who sold me the TV and he said the calibration was way more important than the difference in the two Panasonic 65". Went on to say that the cheaper one with calibration would beat the more expensive one without.
Calibration is free with the $3995.00 65" Panasonic but found an in store deal where calibration comes with the less expensive one too. Between that, free delivery and $250.00 custom install I feel like this was a smart move.
Macrojack mentioned an AVS Forum member mounting his TV and it went into the floor. That thought crossed my mind, that and the fear that lifting 140 pounds over my head could lead to personal injury as well as broken Plasma, the BB install is looking very fairly priced.
Last thing, after I signed the form the manager ask if I knew about Reward Zone, I assumed a big sales pitch was coming and braced myself. I was wrong, got handed $65.00 credit to "spend" at BB.
Unless they screw it up, I'm feeling reasonably good about this and sincerely appreciate everyone pitching in.