A new marketing employee obviously - first thing they do in the CPG business is change the packaging but this, LOL, will never get past the old heads. I guess there is only so much innovation in the car biz that makes you stand out.
If this is the best idea Ford can come up with it is no wonder the stock price is so pitiful. How would you like to have a boatload of money invested with them? And if you do, what would you say if they were to float this idea by you - LOL!!! I love my F150 but you gotta do better than this!