Roysen, I am incredulous at what you have said in the last two postings. I have known many speaker manufacturers over my time in audio. Measurements have not been a major consideration in any case that I know of. I once visited a major UK manufacturer and we listened to two prototypes. Both were identical in every regard, dimensions, drivers, crossover, construction, finish, wire and of course all electronics that we used in listening.
Before he could ask which I liked, I said that one sounded much better. He agreed. I said how could this be. He said they were made in different shops was the only difference. The better one went into production and has been very successful. I am sure each speaker is listened to at his shop as in others but not measured. I have not visited Tidal, so I don't know whether each is measured but I do know they are listened to.
If you mean by "non-neutral" poor sounding, I can agree with all you say. But measurements fail to capture much that is essential to "good sounding." Of course, frequency response, off axis response, phase, and efficiency are all elements of good design, and they can be easily measured in speakers. Manufacturers have little influence on what consumers hook to their speakers, and, as Geopolitis noted, can greatly influence what the speakers sound like, especially it seems the Tidal speakers.
