Basic cable question


Hi everyone---I'm new here and a fairly 'new' audiophile. I'm currently updating my system and just need some basic advice. I've heard two different opinions on interconnects and speaker cables. I have Transparent speaker cables and standard stock interconnects which I'm updating next. The Transparent salesman told me that I need to keep my interconnects with Transparent as well---is this true? I guess my real question is: do speaker cables and interconnects need to be the same brand? Thanks so much in advance! 
bluorion
Thanks so much! Al, I love your response---I had to read it twice but it makes perfect sense. I guess the loom theory is alive and well---I'm a little embarrassed that I fell for it. It seems like there are as many cables as there are cereal. But I have my work cut out for me---I guess it's time to start auditioning some cables. 
What's funny is that I auditioned several speaker cables when I bought the Special 40s and that's how I chose the Transparent cables. Duh!
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If your system is all the same manufacture then I could see maybe use one cable manufacture, but I suspect most people have a mix of component manufactures and speakers. I use two different brands for the most part and am very happy with the mix.

I use WyWires IC and PC on my analog side along with speakers and use Nordost on my digital components... just pulled out a Clear Day balanced from preamp to amp with a Nordost I just picked up. I have several Clear Day Cables IC and SC and Kimber Kables PC which I’ve slowly pulled out of my system which I’ll keep for a second system... maybe.

As mentioned by others, cables are subject to personal taste. There’s no right or wrong; just what sounds right to you. I will add it might be easier to start with one brand but it’s just a start.
Nice system indeed, and welcome back.  I've heard those Special 40's with a (I believe the A-S 3000) Yamaha amp, ahhh someday.  Enjoy The Music