The Science of Cables

The first problem is that most people who work in audio have often a very limited level in insight and knowledge. Every time I speak to them it becomes clear that they often don’t know the answers on simple questions. Sound is very complex and is formed on many different aspects/properties and you first need to learn what they are and what their influence is.

When I ask them can you tell me about all the different aspects of sound? They can’t even answer it. It goes a lot further than that.

When I ask them; which parts influence the sound? They even cannot answer this question either.

When I talk about the acoustic, electro-smog, magnetism and high-frequent noise they know very little about it. It proves that they do not focus on sound and all the influences on sound.

This is why it becomes so ineffective. Most manufacturers say that they focus on their products and have no time for those other aspects. I earn my money by outperforming all competitors. For me, it is a game and I want to win over and over again.

I have spent thousands of hours in research and tests in over 20 years of time. With the goal to be superior to all other people in the world of sound&vision. This is a choice I made. Research and understanding how sounds work will cost you thousands of hours.

But when I would not have been able to see patterns and I would not have a photographic memory in sound, even those thousands of hours would not have been enough. In 1998 I had a mindset that I needed to extract the DNA of each part within a system to understand and guide audio. The craziest thing for me is to see that the whole world has been sleeping and still do audio by trial&error.

This is the 100% prove why audio is being carried out at such a limited level. The world in audio sells boxes and brands. When I see the Threads over here they are often about brands and specific products. This will never make you understand audio and guide it. It is the wrong mindset and focus.

Sound is all about the aspects it owns. I create sound by DNA. This is totally different than the limited trial&error way to choose. It is so much more precise. The results are far superior to any other way of doing audio by trial&error. When I have a conversation with new clients who often see audio as their hobby. I need 5 minutes to make them aware that trail&error is useless based on facts.

After each conversation, they become aware that the way they made their choices was the main reason why they are not that happy and satisfied. It is the same when we aks new clients to bring in their own music to listen to a Tru-Fi system.

The reactions are always the same. Because they can hear so much more details and layers of the music they know well. They can easily compare it with their own system. Their trial&error systems do not even come close.

They often say; "even after I song I understood how limited my own system is"

Because of trial&error systems miss so many details and aspects of sound. This is why they only can offer a limited level of emotion. Reading about how human emotion works regarding music gave me very important new insights. It made me bring all systems to a superior level in emotion. This is what each individual person always will choose.

The fact that I sell more expensive power cables and loudspeaker cables of AudioQuest compared to any shop in my country says a lot. This is what thousands of hours in research and tests made possible. I always had a lot of contact by phone and email with the best specialists in their area.

During all research, I used their thoughts and insight a lot. And we were always discussing my thoughts and results. When I compare myself with colleagues at that time, they never contacted these people. I learned to understand sound as a whole. As I learned to think and work by the aspects/properties of sound.

I knew this was the only way to understand and guide audio. There is no other option. All other options are all done by trial&error. Each conversation I had with manufacturers had this outcome. When you have no real foundation it is 100% impossible to guide and understand audio.

The quality of the new AudioQuest cables is now that good that it is very easy to create a better end result compared using the same money for a source, loudspeaker or even an amp. Tru-Fi made the importance of cables so much bigger than you ever can reach by trial&error. It is not even comparable how big the differences in result are.

In the Tru-Fi world, a cable is equal to the importance of a source, loudspeaker or amp. Tru-Fi gives us and our clients access to all the aspects each AudioQuest can reveal. But when you go back to any trial&error system the outcome becomes a totally different world.

Trial&error systems miss different aspects of sound. So when you put an AudioQuest into a trial&error system you only can use the aspects of the cables which can be revealed by your system. This is why the level of effectiveness is a lot less compared to the Tru-Fi world.

As I said earlier; "our clients have a different perspective and even truth about AudioQuest cables compared to the trail&error people"

All the choices we make are based on the best results possible. This is why research and testing are so important. We need the data to understand it and make the best choices. We can see into details so much further than any other company in audio. Because due to the thousands of hours in research and test we have access to details most people cannot even think of.

It is not even on their radar and it will never be on their radar ever. When you cannot think in patterns and have no photographic memory you will never have access to these details and information.

bo1972

... most people who work in audio have often a very limited level in insight and knowledge. Every time I speak to them it becomes clear that they often don’t know the answers on simple questions ... you first need to learn ...  They can’t even answer it ... They even cannot answer this question either ... they know very little about it. It proves that they do not focus on sound ... I earn my money by outperforming all competitors ... I have spent thousands of hours in research and tests in over 20 years of time. With the goal to be superior to all other people in the world ... the whole world has been sleeping ... The reactions are always the same ... I knew this was the only way to understand and guide audio. There is no other option ...
you will never have access to these details and information.

Beware the audio guru.

When people cannot answer the questions it proves that they have no idea about the thing we discuss. They are often honest people who admit that they just don't know. Audio is all about sound and how it sounds in the real world. This is how you want to experience your music.

But when you judge most products in audio, it becomes clear how much they differ from the truth. There is a reason why so less audio brands and products can reveal all the aspects of sound. When your knowledge about sound and music is limited, it becomes clear why their products are incomplete regarding missing aspects of sound.

Most people believe that audio is based on personal preference. But this is only based on assumptions given by others what we believe. I have asked hundreds of people about their personal preferences regarding audio. And the facts showed that most cannot even describe which aspects/properties it is founded. This is how thin the line is where they all walk on. 

The truth can be hard and not the thing you would like to hear. But when you want to get an ultimate audio system you need all the aspects of sound to experience the full emotion of your own music. This has nothing to do with personal preferences but is just based on facts. Trial&error  mislead the people to create the best system for them.

When I speak with new clients, it often comes clear that most people are still looking and hoping to find the sound they would like to create. But when we explain to them what trail&error is and what it means. It becomes clear for them that this is the main reason why they are in a circle for many years. Trail&error will never make you guide and understand audio. All manufacturers I spoke agreed on this.

But when you judge most products in audio, it becomes clear how much they differ from the truth. There is a reason why so less audio brands and products can reveal all the aspects of sound.

Give some examples of these aspects of sound that are missing.

Almost all products are 2-dimensional. In over 20 years of time, I could test so many audio products. Besides the products we sold, I did lend a lot of stuff as well. It took me thousands of hours to extract the DNA of each individual product. In the first years, when I started to work in audio is was busy with it for over 80 hours every single week. I was and I am still addicted to sound and testing

We humans can perceive sound in a 3-dimensional stage. But....when you judge most audio products the stage depth is in almost all situations 0, all voices and instruments stand on the same line till 1 meter of stage depth maximum.

Our Tru-Fi systems can easily create a stage depth of far over 3 meters. And in width, you have the same differences. It let you hear instruments play till 1.5 meters beside the loudspeakers.

When we visited the Munich High-End show there was only one system that could create diversity in height. All other systems played both voices and instruments on the same height. When you visit small shows you will never audition this. Because most audio products and this counts even for most high-end products cannot create diversity in height.

This is an aspect of sound what you hear not that often. But it makes a huge difference in realism and also in emotion. When a system can reveal diversity in height the harmonics become more clear of the recording.

When you judge audio products on the most important aspect/property of sound what is diversity (layering) in sound, it becomes clear how limited most products are in this particular aspect of sound. This is the main reason why most people describe so many systems as dead or without emotion. Most products have what we call; a sound.

Manufacturers focus on/emphasis a certain freq. range. This does not give you the layers (differences in the harmonics) in sound what is needed to get involved with the music. But even on other aspects of sound, most audio systems are rather poor in it.

When you would listen a lot to live acoustic music as I did you get a totally different perspective about audio and realism in sound. For me, it is 100% unacceptable when voices and instruments are out of proportion. But the other limitation is the fact that both voices and instruments are not played in what we call: a 3D image.

When you audition to live music a piano, cello, violin or even a voice. When you close your eyes and you use your fingers to imagine the size, it becomes clear how small it is. When we are at audio shows it becomes clear that most people have no idea how big it should be played. When you hear an instrument live they also own a form within space it is being played.

Most audio systems cannot create it, but those who can make it so much more exciting and thrilling. I am addicted to music since I was 6 years old. For an extreme perfectionist, you want it as real as possible. This is why I spend so much effort to do research. I am improving sound all the time over and over again. This never stops, normal people, cannot even imagine the time and effort I put in it. They would describe it as insane.

For me, it is the most normal thing in life. It is the thing I love the most. That makes it easy to spend thousands of hours on it. When you do this for a living what I do, you have all the time to spend so much time on it. For me, music and sound are very addictive. It never saw it as work or even a hobby. It goes that much further. It is a part of me since I was 6 years old.

I met hundreds of unique people in audio in over 20 years of time. But when I speak about the hours and time In spend on sound&vision, people look at you and think are kidding. It is the truth, I understand that it is difficult to imagine when you go this far into details. When you love music as I do. It makes sense why you go that far. It is inside my head and system. It does not cost a lot of energy, it goes all automatically.

I don’t F. care about the reactions of some people over here. They make me laugh all the time. I always think; they are just little children and they just don’t F. understand what I do. I don’t blame them, and that is fine with me.