The Science of Cables
The first problem is that most people who work in audio have often a very limited level in insight and knowledge. Every time I speak to them it becomes clear that they often don’t know the answers on simple questions. Sound is very complex and is formed on many different aspects/properties and you first need to learn what they are and what their influence is. When I ask them can you tell me about all the different aspects of sound? They can’t even answer it. It goes a lot further than that. When I ask them; which parts influence the sound? They even cannot answer this question either. When I talk about the acoustic, electro-smog, magnetism and high-frequent noise they know very little about it. It proves that they do not focus on sound and all the influences on sound. This is why it becomes so ineffective. Most manufacturers say that they focus on their products and have no time for those other aspects. I earn my money by outperforming all competitors. For me, it is a game and I want to win over and over again. I have spent thousands of hours in research and tests in over 20 years of time. With the goal to be superior to all other people in the world of sound&vision. This is a choice I made. Research and understanding how sounds work will cost you thousands of hours. But when I would not have been able to see patterns and I would not have a photographic memory in sound, even those thousands of hours would not have been enough. In 1998 I had a mindset that I needed to extract the DNA of each part within a system to understand and guide audio. The craziest thing for me is to see that the whole world has been sleeping and still do audio by trial&error. This is the 100% prove why audio is being carried out at such a limited level. The world in audio sells boxes and brands. When I see the Threads over here they are often about brands and specific products. This will never make you understand audio and guide it. It is the wrong mindset and focus. Sound is all about the aspects it owns. I create sound by DNA. This is totally different than the limited trial&error way to choose. It is so much more precise. The results are far superior to any other way of doing audio by trial&error. When I have a conversation with new clients who often see audio as their hobby. I need 5 minutes to make them aware that trail&error is useless based on facts. After each conversation, they become aware that the way they made their choices was the main reason why they are not that happy and satisfied. It is the same when we aks new clients to bring in their own music to listen to a Tru-Fi system. The reactions are always the same. Because they can hear so much more details and layers of the music they know well. They can easily compare it with their own system. Their trial&error systems do not even come close. They often say; "even after I song I understood how limited my own system is" Because of trial&error systems miss so many details and aspects of sound. This is why they only can offer a limited level of emotion. Reading about how human emotion works regarding music gave me very important new insights. It made me bring all systems to a superior level in emotion. This is what each individual person always will choose. The fact that I sell more expensive power cables and loudspeaker cables of AudioQuest compared to any shop in my country says a lot. This is what thousands of hours in research and tests made possible. I always had a lot of contact by phone and email with the best specialists in their area. During all research, I used their thoughts and insight a lot. And we were always discussing my thoughts and results. When I compare myself with colleagues at that time, they never contacted these people. I learned to understand sound as a whole. As I learned to think and work by the aspects/properties of sound. I knew this was the only way to understand and guide audio. There is no other option. All other options are all done by trial&error. Each conversation I had with manufacturers had this outcome. When you have no real foundation it is 100% impossible to guide and understand audio. The quality of the new AudioQuest cables is now that good that it is very easy to create a better end result compared using the same money for a source, loudspeaker or even an amp. Tru-Fi made the importance of cables so much bigger than you ever can reach by trial&error. It is not even comparable how big the differences in result are. In the Tru-Fi world, a cable is equal to the importance of a source, loudspeaker or amp. Tru-Fi gives us and our clients access to all the aspects each AudioQuest can reveal. But when you go back to any trial&error system the outcome becomes a totally different world. Trial&error systems miss different aspects of sound. So when you put an AudioQuest into a trial&error system you only can use the aspects of the cables which can be revealed by your system. This is why the level of effectiveness is a lot less compared to the Tru-Fi world. As I said earlier; "our clients have a different perspective and even truth about AudioQuest cables compared to the trail&error people" All the choices we make are based on the best results possible. This is why research and testing are so important. We need the data to understand it and make the best choices. We can see into details so much further than any other company in audio. Because due to the thousands of hours in research and test we have access to details most people cannot even think of. It is not even on their radar and it will never be on their radar ever. When you cannot think in patterns and have no photographic memory you will never have access to these details and information. |
bo1972 ... most people who work in audio have often a very limited level in insight and knowledge. Every time I speak to them it becomes clear that they often don’t know the answers on simple questions ... you first need to learn ... They can’t even answer it ... They even cannot answer this question either ... they know very little about it. It proves that they do not focus on sound ... I earn my money by outperforming all competitors ... I have spent thousands of hours in research and tests in over 20 years of time. With the goal to be superior to all other people in the world ... the whole world has been sleeping ... The reactions are always the same ... I knew this was the only way to understand and guide audio. There is no other option ...Beware the audio guru. |
When people cannot answer the questions it proves that they have no idea about the thing we discuss. They are often honest people who admit that they just don't know. Audio is all about sound and how it sounds in the real world. This is how you want to experience your music. But when you judge most products in audio, it becomes clear how much they differ from the truth. There is a reason why so less audio brands and products can reveal all the aspects of sound. When your knowledge about sound and music is limited, it becomes clear why their products are incomplete regarding missing aspects of sound. Most people believe that audio is based on personal preference. But this is only based on assumptions given by others what we believe. I have asked hundreds of people about their personal preferences regarding audio. And the facts showed that most cannot even describe which aspects/properties it is founded. This is how thin the line is where they all walk on. The truth can be hard and not the thing you would like to hear. But when you want to get an ultimate audio system you need all the aspects of sound to experience the full emotion of your own music. This has nothing to do with personal preferences but is just based on facts. Trial&error mislead the people to create the best system for them. When I speak with new clients, it often comes clear that most people are still looking and hoping to find the sound they would like to create. But when we explain to them what trail&error is and what it means. It becomes clear for them that this is the main reason why they are in a circle for many years. Trail&error will never make you guide and understand audio. All manufacturers I spoke agreed on this. |
