Ay carumba! Does it really need to be stated that a, say, CD player (or amplifier) does NOT make sound by "vibrating"? Sure, like a turntable, it has a mechanical component (the CD spinner), followed by lots of electronics. If those electronic circuits were to be prevented from vibrating, would you then "hear nothing at all" coming out of the CD player? Who would believe such an obviously preposterous notion?
The fact that my Townshend Rock turntable (and the arm mounted on it) "vibrates" less than most other tables allows me to better hear what is on the LP. (Max Townshend likens the mechanical damping the Rock provides, to the tripod you mount a camera to in order to prevent blurring). If the table "vibrated" more, that vibration would be added to or subtracted from that which the phono cartridge is sensing in the LP groove. You don’t have to be a genius to know that is obviously an anti-high fidelity notion.
The terms I see being used as marketing are the simplistic bumper sticker slogans of "low mass", "new paradigm" (reminds me of Tony Cordesman’s old reviews in TAS and Stereophile. He proclaimed every new amplifier he reviewed---the Adcom 555 comes to mind---to be a complete game changer, upsetting the amplifier world order prior to the introduction of the new paradigm-changing amp), and "HEA" used pejoratively. Hey, if you don’t have any real ideas, you have to come up with some bogus ones, right? Something no one else is offering (for a good reason ;-). Gotta have something to sell. Reminds me of entertainers who can't sing very well, and can't write a song to save their life, so they instead put a lot of dancing into their live show. You don't sell the steak, you sell the sizzle!