The Science of Cables

Also when you modify, customize, or alter an electronic component with different parts you run the risk of fire, electrocution, and an invalidated warrantee especially when those parts are selected, chosen, and installed by someone who lacks proper training and education and your insurance company will reject and deny, any claim arising as a result, consequence, or outcome of any such modification

We work our way and respect is a lot more important than money ever will be. I receive each week emails of people who aks advice and want details of which cables or products we advice for their system.

But we work totally different, I will never tell them. We are not interested in selling just separate products. We create sound by how it is formed and which aspects it owns in real. We do not want people to get systems which cannot reveal all the aspects of sound.

When people would know more about how music sounds in real it will make them understand easier why their own systems sound so different. When you do not teach people how voices and instruments sound in reality, they will keep on buying products who can sound a lot different.

There are too many brands in cables who emphasizes a certain freq.range. But based on the fact that audio is done by trial&error they will never understand the influence and DNA of this particular cable. Trial&error will not give them the information that this cable emphasis a certain freq. response. 

Trail&error will always make you different faults within any system you want to create. This is why at the end your system can still not reveal all the aspects of sound which your music owns. The sound and stage your systems produce will always show what is there and what is missing.

People often forget that we work only with different specialists who have a lot of insight and knowledge in their field. Together you will always be so much stronger. AudioQuest is a great example that when you hire a specialist in electricity your products can reach new levels of quality. Audio needs better people who understand certain aspects better than others do.

So together you can develop better new products. Only a higher quality and level in realism in audio products can make more people interested in audio. Audio shops need more education regarding all kind of different cables. When I hear the stories of AudioQuest Europe it proves that education is needed.

All the photos on Facebook and the Internet often show that many people who work in audio do not even understand the basic parts of audio anymore. The photos tell and prove it. You cannot wait and just stare. You need to act. I talked with AudioQuest Europe different times about this matter.

Their presentations are only based on the new technical enhancements of their new products. People need to be taught how to use cables and what they will do. When you see what is even possible with cables these days, in the past we could only dream of this.

The influence of cables has never been bigger than now. People often think that you need expensive cables. But that is not true. When you get the right DNA even the cheap cables can make a huge difference.

I think Bo likes Audioquest a little bit or am I reading into his thesis too much?