SME release new Garrard 301


Price is 12,500GBP (c.$16500)
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 Sonic, you have kind of skirted the point. If the turntable shown in the photos published by SME is an example of their new product, then it is no different from an Artisan Fidelity or other refurbishment project that we have seen before. Arguably the SME 301 is not even as technically advanced as is the artisan Fidelity product. Because it definitely appears to be based on an original production Garrard 301 chassis. On the other hand technics produced what is really an entirely new turntable with a new motor and Higher quality construction and perhaps made the error of having it look like their old production item. But the new Technics tables are truly new. It remains to be seen whether the new SME 301 will be a truly new turntable or will be like the one shown in their photos.
I agree. That said, it would seem highly unlikely that SME would stamp rather than cast the chassis and that the bearing and platter would be exact replicas of the originals. If you read Mortimer's book on the history of Garrard, you will note that the platter had to be drilled one by one to get optimum balance due to the limitations of casting at the time. I would be shocked if the chassis, bearing and platter are no more than exact replicas of the original. I hope we can agree that it will be fascinating to learn more as the details emerge. The original 301 was conceived as a high torque motor meant to overcome purposeful drag between the bearing and the platter. This was thought to minimize wow and flutter. Is it likely that SME would carry over that approach? I wouldn't think so but we shall see. 
As it turns out, the ‘table shown in Munich is a restored original. SME-Garrard is at least a year away from new production. 

Dunno why they showed it, quite honestly.
AUDIO GRAIL has been doing it for a long time and everything they made looks much better than Loricraft (imo) 
Let me guess....price doesn’t include speed box because five figure turntables just can’t regulate their own speed out of the box.
Artisan Fidelity designed and machines their own billet chassis for the 301 and 401. It is not an O.E.M. This is quite readily available information on their site along with the videos of their machine shop in mid process of producing the chassis.

I have a one-off (4 arm capable) SP10 mk3 NGS from AF along with a 401 which is going to get the steel version of their billet chassis.

I’m not quite sure why people keep claiming Technics made a mistake with the styling. One may not like the styling but the fact remains that they sold out of the first batch of GAE’s in 30 minutes and it continues to be a very sought after table. I’d say that’s a resounding success. Styling is another thing, I’m not enamored of the styling on plenty of tables including the Techdas AF1 but I wouldn’t dare call it a mistake, just my taste runs differently.

I sold my GAE for more than I purchased it for new and that after owning it for two years. I only sold it because I wanted to play with an idler and I don’t want three tables also I didn’t feel like another project (was going to internally disconnect that crap SMPS) and supply an outboard regulated linear. Too many other audio projects going on :)