PS Audio Revises Marketing to a Direct Sales Only Model

prices are not necessarily lowered via direct sales platforms. nor are those products prices then 'negotiable nor can they be expected to be.

From personal EXP PSA has demonstrated exemplary conduct after the sale and strong product durability.

Pricing however be it adjusted down or other wise remains to be seen.
another thing to consider is PSA in the past has used off shore or out of house makers to contract production of their goods. consequently supply and demand could well adminster pricing to some extent as of that result.

if PSA does indeed lower pricing, they could really corner a more than fair market share in Power line cnoditioning, cabling, and maybe even in the mid level digital streaming device arena.

lets hoep this latest business plan works for both sides of the marketing coin, seller and buyers.

I skimmed the forum thread at PSA, including the two entries from the CEO.  Nothing in those two entries to indicate prices would drop as result of this move. 

To the contrary, discussion by forum members (not the CEO, however) that the change would lead to elimination of current practice of dealers discounting off msrp, so that real prices consumers see going forward might actually increase for many (ie, back to msrp).

Paul has stated in videos, that at some early point in his career, he felt he had lacked business sense. I find this is an awesome business decision. What I find disturbing, but understand it, is the amount of folks who visit dealerships for demonstrations and advice, and then go via the internet, to purchase, new, as well as used, eliminating the dealer. Yes, this happens all of the time, as I know some dealers. I still believe a good dealer might be important, but their job to stay in business, is harder than ever. I also believe, PSA pricing will be a bit better. I am wondering if Paul will change the company name, eliminating the " S ", at some point, as Stan has nothing to do with the company anymore, and this has been for quite some time.

Price rarely plays into it.

’shiny shiny crow’ is the big arbiter on the "buy/don’t buy" scenario.

Shiny shiny crow, is a euphemism for the attractions of the product, however that may play out.

Is the item shiny - to your inner crow? If it is, you’ll probably buy it.
I'd like to think that audio qualities are at the top of all lists of everyone who might buy a piece of audio gear.

Decades in the industry taught me that this idealization on my part is not the dominant part of the market. Or, that quality may be there, but the shininess of the item is what truly seals the deal. 

It's not truly a criticism, but more of a idealism on my part - that gets shot to pieces in the real world. The reality is that few people know how to evaluate a item in the best sense. Thus appearance and neatness takes second spot and sometimes first place in the decision tree in buying behaviour.