I bought a PS Audio Device, after hearing the device at a Dealership.
Following the audition, I investigated the options to purchase, and found the
Dealership Prices were varied by approx 20%.
I then researched the used market for about two months, and purchased a immaculate same spec model for approx 75% less than the most expensive dealership price.
I had no interest in PS Audio until I visited a Dealership, that had a system I was familiar with, on auditioning a DAC on the system, with the PS Audio Device,
the outcome was a search to purchase a PS Audio device with the intention to purchase.
I wonder how many of PS Audio Dealership sales are generated from this type of introduction to their products.
When investigating devices at the price level and performance level, PS Audio compete in the Market at, a audition on a familiar / trusted system will be very important to assist in making a final evaluation and decision.
If a device ends up on a shortlist, a home evaluation is even more important at this price level and performance level.
I like my PS Audio device, but not enough to go to a show/event to specifically listen to it on a unknown / unfamiliar system, or watch you tube 'blurb' about the Company.
So if the Dealership network is removed from PS Audio interface with customers,
I personally don't see how they will generate new customers in the capacity they have been, or maintain loyalty with existing customers, who will have had the option to evaluate a product on a known trusted system.
In fairness to PS Audio, I don't have a algorithm analysis of their market status, or the internal brainstorming knowledge, that would create the energy to change a marketing strategy, so I don't know how this all gets condensed into deciding how each potential individual customer is going to embrace their new restriction to engage with PS Audio.
Interestingly, a few miles from my home in the UK, a 'from the home' Dealership who I have spent a few £££'s with in the past few years, now has Jay's Audio Devices in stock. As I know that system very well, I can now in the near future take part in a PS Audio/Jay's Audio Comparison, with the DAC, that lead me to the PS Audio purchase.
That comparison is one that has been discussed on here, and I will be happy to present my assessment on that thread.
