This makes sense to me, assuming by "heavily treated" he means "lots of absorption". Here’s why:
The ear derives timbre from both the first-arrival sound and the reverberant energy. When there is a significant spectral discrepancy between the two, like when most of the highs in the reverberant sound have been absorbed by foam, the net result sounds unnatural and can become fatiguing. Sometimes using a lot of absorption is the lesser of two evils, but imo it makes sense to seek other solutions first.
Duke