If I had to guess, the broadband hiss is from a noisy tube gain stage and since it changes with volume setting tubes would be a good place to look. Check to see if the noise is the same type / level in both channels and if there are differences swap the tubes left to right and see if the noise follows the tubes. Writing down some basic notes during this process helps a lot.
The noise types you typically get from a cartridge / SUT combo are:
- low frequency line hum (50/100, 60/120) from EMI which can usually be modified by SUT / cable placement.
- more of a buzzing sound that points to ground connections and use of an unshielded cable from the SUT to the phono input.
My test to see if any type of noise is an issue is to listen to an album side at what you would consider a loud level and then lift the needle and check to see if the noise is audible from the listening position. In general i find the line frequency stuff to be rather benign, the buzz to be unacceptable and the hiss tends to kill dynamics.
dave