Dealer Discount


Hi all. Just curious - how much is a "reasonable" discount to expect from a local dealer on new, low mid-level audio equipment (say amp in $2500 range or turntable around $1500)? I'm a bit surprised that most, in my area, offer no more than 10% with some refusing to discount at all.

Look forward to your thoughts. Thanks!
gnoworyta
Having other hobbies where the manufacturer is placing limits on what a dealer can or cannot sell for...I get it. I also understand the part of smaller shops not being able to flex their margin much as a cost of doing business. But, being new in the hobby I cannot help but feel that higher quality, higher priced equipment is going to be the MSRP regardless...just because it can.

Magnolia at Best Buy has plenty of high end product and being part of the Best Buy "machine" the margins could be spread out over the country. I wouldn't think that for them to knock off a 20% savings every now and then is going to hurt them, but they will not offer up better pricing for McIntosh or B&W unless it is open box, return or product being phased out with a new model.
I'm in the process of saving for my "retirement gift" and this forum as well as this topic is invaluable.
Depends - Is this a one off purchase?  Have you purchased from them before?  Will you purchase from the dealer again?  Given all that 10% to 20% is likely the best one can ask for. 

It also depends on how much product the dealer pushes out the door.  If there are a bunch of high end clients paying full prices, then they can afford to work with you.  I know dealers don't like folks that try to banter over prices like they are bargaining for bongos in Tijuana.  
Dealer markup on an item is anywhere from 40 to 50 percent. So think about it, you buy a $20 k pair of speakers, the dealer is making about $10 k profit. That's ridiculous!

And how do I know this, my brother worked for a dealer for many years.