terry9, What evidence can you present that it is impossible to reduce bearing noise to the point where it is indeed "irrelevant"? Bearing noise is never zero, but in well designed turntables, it is below audibility to a listener at the listening position. Therefore, I kind of think the floating platter is a gimmick designed to appeal to those who are looking for a novelty item to show off to friends, rather than for good sound reproduction. Furthermore, there is or has to be a trade-off in stability of the rotation of the platter, with that device, because the center of rotation is not mechanically fixed in space. That could lead to massive amounts of wow and tracing distortion. Or maybe that's why it is reportedly off the market. (Hearsay evidence for that, I admit.)