I don't think they were stating as fact, but expressing an opinions, just as every single audio component reviewer does. I don't think the Darth Vader mask is ugly. I do find Wilson speakers to be ugly, and have shown them to many of my artistic friends, and they agree. Sure, everything is subjective, but that doesn't mean that everything is equally not ugly. There is a reason why there is a profession around design and art. Not everyone can do it well. My opinion is that Wilson's speakers are some of the ugliest out there. It's a shame, too, because I've heard them, and they sound quite nice. Same reason I'm not going to wear a Cosby sweater, even if super comfortable (unless I'm wearing it ironically, but they are much cheaper than these speakers).