I was there and the amount of time they put into it and the considerable cost (I cant fathom it) not to mention the fact that How many people go out and buy a reel to reel? I dont own a record player, I want one but after losing and loaning all my favorite cd's I gave up and moved to ripping them in AIFF. I swore Id never do that. But look at MFSL I just did as I was starting to get motivated and $60+ an album 100+ for CD's. Im happy playing back good old crappy CD Digital as best I can as I cant really afford the gear I have but I kind of manage it, not really I sold my CJ Premier 11A and my Mcintosh MVP871, My pathos integrated (My girlfriend liked it, she really wanted me to buy the 3 watt shanling IPOD Player, I compromised Darn WAF) and am actually kind of stoked at getting to rebuild my system from the bottom up. Anyway I got off subject but I respect them as I dont think there killing it but hopefully they make a new niche and bring down the price over time as the market goes up. I know Id kill to get a ton of "Live" Zepellen but as I said I cant afford which is why theres very few non classical/jazz SACDS