Oh sure, you laugh now. Real easy to do. Until you open the box, see its satin gleam. Lift it out, feel its silky smoothness. Hold it and appreciate its heft and balance. Finally out comes the ice cream and only now the elegance and ingenious engineering sinks in, just as the scoop itself sinks in, as you push instead of scoop getting more ice cream more easily and with greater satisfaction and pleasure than you ever thought possible. Yes people, an ice cream scoop review! No fuse, power cord, or even heater required! Ice cream from other scoops comes out flat and grainy. Ice cream with the Midnight Scoop is rich and creamy with a fully developed harmonic, er I mean gastronomic, oh never mind just get one!