IKEA launches modular speaker line - watch out Wilson, Magico...

And, that is your opinion only, not a fact.

There are no facts with speakers. Its mostly word of mouth, hearsay and what the reviewers tell us. 

How about listening to them for one's self, after all, you are the end user.
If the kef speakers had perfect measurements, does that mean you would like them. Or, you being a specs. guy, do excellent specs., mean you must like them?

I have a friend who's a federal agent. He says his agency has been investigating Ikea for years, but they're having a difficult time putting a case together...

😄😄😄

If it gets more people listening to a stereo system I would consider it a win win situation because eventually some of them are going to wonder what else is out there and is it better. That’s how a lot of us started out.