Locally, a company built an entire auditorium for MUSIC ONLY, and the last show I saw there was amazing. Even the artist spoke about it three times during the show...said it was the best room in the business and blew Caesar's Palace (where he was going next) out of the water.
We all remember the pop recordings from the old days when various artists used bathrooms and other strange places to get the sound they wanted. Today, studios and recording gear are much more sophisticated, but your listening room needs serious attention.
I cannot tell you how many times I set up a customer system in a room and improved it 100% with some appropriate changes...moving speakers, using professional sound treatments. etc.
It isn't exactly rocket science, but it helps to know what is available and to play around a bit to get the best possible listening environment. Even mediocre gear sounds better in a well-designed room.
Cheers!