What is the average dealer mark up?

There’s an old saying. “ if you have to ask,you can’t afford “. Everybody has to eat. 

it’s very simple. dealer doesn’t have to sell and buyer doesn’t have to purchase. if one prefers to have more money than required go into the seller’s pocket then this buyer has more money than sense which is perfect for the dealer. 

mc is ballpark correct. When I had my store I paid approx: 40% off retail PLUS shipping for components for one at a time. Small additional discounts where available with the purchase of multiple units. With cables and other tweeks, up to 60% off was the norm, again with modest discounts for larger orders. All varied a bit with the different companies and sales reps. mc is also correct about companies requiring minimum purchases for the whole line up to be able to carry the line. This, for me was a deal breaker, too mush initial investment. The old saying is true: "If you want to make a million dollars in audio, start with 2 million".

For hardware around 60%, but for accessories up to 90%.

I have never seen 90% off and rarely 60% off.

Typical discount is 40% with some up to 60% off mostly on accessories.  But in the past 5 years things have changed to 50% or less with 40% being the standard.

Happy Listening.  

As a salesman, I once ran into a guy who told me “if it ain’t keystone, it ain’t .” Huh? I learned that meant he wanted to mark up 100% so he needed to buy at a 50% discount. I also learned about “turn,”
meaning how many units were you selling per year. And floor space, meaning how many $$ per square foot were you turning. That’s how good retailers think. Retail is tough, and if you don’t have volume to support inventory it’s even tougher. Manufacturers have it tough too. You want to be able to support your suggested retail pricing and if you have a outlier retailer selling mail
order under that price, you risk cheapening your brand. Anyone who hasn’t operated in this arena likely has no idea.