My list of seller red flags

This is more of a pet peeve, but sellers who claim the item is brand new in box never used...only opened to inspect and test and list the condition as new instead of mint. 

And then we have items with some pretty good scratches listed as a 7/10. The Audiogon scale is not forgiving and these items should be a 4/10 or 5/10. I go to sell an item that is truly a 7/10 and get comparable links sent to me...it used to be that I could say, okay that item was pretty beat up compared to mine...but now you can't see the photos on old listings...God I'm rambling. sorry

If you buy on a very reputable site like Audigone, much of that inherently gets filtered out.  I don't see a lot of what you're describing in your post, other than the sometimes questionable pics/stock photos.  I'm not sure what's wrong with "gimmicky" pricing, as we 2nd hand sellers take our queues from retailers.  We wouldn't say $995 at BB is gimmicky.  Also, you'll pass on a lot good deals if you read too much into firm pricing.  If it's more than you want to pay, move on.  I've bought things at firm prices and snagged really good deals to the extent that had I waited another x minutes, it would have been gone.

If I'm interested in a product, I'll ask the seller a question to gauge responsiveness, tone, etc.  I was interested in a Parasound amp one time and did just this.  The seller took days to answer my questions and tried to answer in one word or less.  I didn't care about the seller ratings at that point- I moved on.  By and large, I too base most of my decision on the seller ratings, as they speak volumes.  But pay careful attention to the reviews.  Sometimes they're through no fault of the seller and the buyer wasn't reasonable, if they're limited in number.         

agree, items listed as New, then the description says only used 20 hours...

OK, OK, I adjusted my "Gimmicky Pricing" from $1899 to $1875.

Will it fly off the shelf now?

I agree with many of the 'naysayers' here
Overpriced is a subjective perception, unless you keep up with recent selling prices for the unit. Even then, a component that has been taken care of meticulously by a true audiophile may deserve to ask for more than recent sales prices

Not everyone likes to haggle. It's not part of our American culture for Pete's sake! IMO, asking for an amount you KNOW you are not going to get just so you can haggle with interested would-be buyers is worse than stating your price is firm! If the price is firm and fair, heck yes I'll buy it.