That has always been the predominant business model for hi-fi, photography, and other markets where the makers discovered that the ongoing money's in the software.
09-04-15: Mapman
I also saw a sizeable rack of new issue old title records there mostly in the $30-$40 range and higher, and a lot of new entry level turntables at various more reasonable price points I thought. I guess if you buy the expensive records you get to buy a turntable for a fairly reasonable cost.
An early example was when Eastman Kodak went from making state-of-the-art cameras to Bakelite-cased Brownies with a plastic fixed-focus lens. They wanted to get cameras in the maximum number of hands because, once there, they needed a steady supply of film and processing.
We think of the $30-40 premium audiophile pressings as the expensive records, and they are a bit higher than average, but if you run the figures through an inflation calculator, $30 for an LP today is equivalent to $4.20 in 1967, just slightly on the high side when I bought 'em for about $3.50-4.00.
Today the LPs are the luxurious purchase over cheap and lossy-compressed crappy downloads. It seems like people have figured turntables are "about $100" for the last 40 years with no adjustment for inflation. Plus the hardware is competing with flatscreen TVs, cable bills, smartphone bills, Beats headphones, smart phones, computers, game consoles, Blu-ray players, surround sound HT systems, and many other forms of on-demand portable entertainment that didn't exist 40 years ago.