Ramzika, I actually expect any manufacturer's website to be complimentary to one's own products. Sometimes bordering on a bit of hyperbole. Check out Wilson's advertisements in Stereophileas an example. I don't fault them one bit (whether Magico, Tidal, Wilson and YG). I mean if a manufacturer doesn't advocate for its own products either directly on its own website or through paid advertising, who will? FWIW in the case of Tidal, I don't recall ever seeing a print ad for Tidal.