Some simple rules around development, manufacturing, and marketing:
- All of the above have a fixed and variable costs associations.
- All costs increase exponentially for each gain beyond a certain baseline- picture a hockey stick- this includes development costs, manufacturing costs, and marketing costs. (someone will argue fixed do not, but for additional gains the expertise, techniques, equipment, and segmentation will be more expensive and specialized.
- As you segment and specialize, the market shrinks exponentially, so absorption will need to be spread across fewer and fewer units; result price/costs goes up at a commensurate rate.
- The higher the price point-due to everything above- the greater the curb appeal costs- increasing everything just discussed. Most people who will pay the highest end price point will also want the highest end window dressing and usability (think how well a Ferrari with the body design of a Yugo would sell).