At the end of the day, you and only you can decide what is important, and then you have the privilege of voting with your wallet.
Any business owner that doesn't recognize the value of responding quickly and effectively to their clients and prospects will never achieve the level of greatness they could otherwise achieve, regardless of how good their product is.
Any business owner that doesn't recognize the value of responding quickly and effectively to their clients and prospects will never achieve the level of greatness they could otherwise achieve, regardless of how good their product is.