If you said all amps (ditto cables, CD players, DAC's etc) under controlled conditions sound alike, just how popular would you be amongst those who are trying to earn a living selling them?Not very, but you also wouldn’t be a good reviewer if you can’t hear differences between amps, cables, etc. If you think they all sound the same I feel truly sorry for you, and why are you even here?
And BTW, there is truth to the idea that there are mostly positive reviews because it’s mostly very good-sounding equipment that makes it to that point. I’m not saying there aren’t bad or otherwise useless reviews out there — there certainly are, but if something’s made it to the point of being reviewed these days it’s probably gotten plenty of good buzz precisely because it sounds pretty darn good. So it’s not really too surprising most reviews are largely positive.