The survival of the fittest.


I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58
Having been on this site for nearly 20 years, I find that the content of this forum hasn’t changed all that much. What has changed is the desire for people on either side of a discussion (or argument if you prefer) to shout the other side down and the amount of vitriol displayed to do so. People see no need to consider the other side of the coin when they are certain that they are right. That is not confined to this site. It is prevalent in society everywhere these days.
Thanks for voicing and writing better than i could do what i think....

My best regards to you....


P.S. it is interesting to interrogate ourself and others about the question the OP propose anyway, saying the opposite is simply bad faith....There is worst thread than this one to say the least...

Like i said for me quality of design/pricing and timing are  the keys for the survival, i will pose advertising method in a wide sense only third....And Esthetic fourth.... 😊
There are hundreds of reasons why one speaker brand succeeds and another fails - just like other businesses. I can cite one great speaker brand that went out of business (it didn't really fail) for a very particular reason. When Jim Thiel died his speaker company ended because there was no successor to his engineering talent. His obsession with time and phase coherency using first order crossovers and custom designed and house-built drivers was labeled "impossible" by one of his competitors.

Another example is Apogee speakers. I don't know as much about them as Thiel (see Thiel Owner's thread) but I did know a dealer well who retailed them. I was saving up for a pair of Duetta II's and he indulged me to listen to them once every few weeks. I went into the store one day and they were gone. I asked what happened and he told me he dropped the line. I was crestfallen but he said he was at the point where he couldn't have sold them to me in good conscience. He knew that I had two small kids and he said that the speakers were so susceptible to damage from little fingers, or cats, or other dangers in a typical home that he couldn't retail them. He had had a couple pairs damaged in his showroom and he had several owners return them and demand warranty repair because they got damaged by a minor incident. I'm not sure if this is the major reason Apogee failed but it was certainly a factor.

My point is that there is an individual story behind every business failure. I started a consumer products business which failed after 11 years and there's no way I could cite a single reason.
...by Jove, nearly an existentialist moment for a thread....!

*s*  I think I'll lurk for now....but anytime y'all start talking omni's (Ohm, Walsh, and the like)...
My point is that there is an individual story behind every business failure. I started a consumer products business which failed after 11 years and there’s no way I could cite a single reason.
Great point....

I called this unknown reason : TIMING.....Timing for the ascent and timing for the descent in oblivion and timing between competitors....

All about life is about timing....

Even a flock of birds or fish knows that....

I will not elaborate more about timing....Too much controversies already in audio to embark in "timing"...🙄😁😊

«Time is the most mysterious and unexplained concept in science and timing the most evident phenemenon in nature»- Anonymus
My wife certainly wouldn't allow a pair of Tekton's to be displayed in our living room nor would I.  Pretty ugly in my opinion.  I can't believe how ugly some of the systems I see pictured on Audiogon are.  They must have some very forgiving wives or they might be single or they might be in a finished basement.  However, I am sure they sound great.  For me they also have to look great and fit into our living room and not destroy the look of our home.  We spend a lot on furniture and we are proud of the way our home looks.