Openning a hi fi shop

How do you make a small fortune selling audio equipment? 
1: Start with a large fortune. 

A bar and coffee shop with an attached hi-fi store. A nice stereo system playing in the bar/coffee shop to attract mid-fi customers from the unwashed masses.  . 

Buy a white van and sell cheap overseas equipment out of the back  of it in parking lots.

+ 1 for the idea by russ69.

I'd start with selling used gear, which would keep your initial investment much lower. Plus, your ever changing stock of reasonably priced equipment would keep the bargain hunters coming back to support the bar and/or coffee shop. 

Selling anything is hard; but, selling something you believe in should make it easier. People are probably more sophisticated these days, so I might try to feature or specialize in some equipment and speakers that are both visually appealing as well as having quality sound. I'd certainly like to hang out in a place like that.

russ69
are you a Russian asset? I mean the very idea of getting people loaded and then selling them gear which they will quickly become dissatisfied with...." I need more bass " seems a little capitalistic to me, a socialist. I am open to having a few before I listen however. A few more while I listen and a few more, just to help me " process " what I just listened to...